YouTube: Not Just Videos

YouTube has become an amazingly popular way to express yourself, market, get in touch with music and culture, or to simply procrastinate by watching comical videos.  This online media database caught on like wildfire since being bought out by Google for $1.65 billion just a year after being created by a couple of young entrepeneurs.  The YouTube Reader is a collection of articles by renowned media scholars that talk about the industry, cultures, potentials, and problems behind YouTube.

We all  use YouTube, but it’s pretty interesting to dive deeper into whats going on behind the videos.  The articles in The YouTube Reader analyze the media database with several metaphors, comparing YouTube to an archive, laboratory, library, and medium(like television).  Through these metaphors, this book addresses the benefits behind the freedoms of visual information sharing, cheap and easy advertising, and preparations for future media jobs.  However, it also questions these positives, suggesting YouTube is compromising traditional media and educational sources.

The YouTube phenomenon has made all of our lives easier and more entertaining in ways, but is it affecting our cultures and societal norms and values?  The positives and negatives behind the database are all there and this book should help readers decide how valuable YouTube is to the world.


4 Responses

  1. Argh! Its is “it’s” when you mean “It is!”

  2. I was looking for more about how You Tube can compromise “traditional” media. Compromise in what sense? Their profits or their content or their role in a free society?

    I appreciated the extra research into positives and negatives of YouTube. It was hard for me to get much out of these links, especially the negatives one to wikipedia. What in particular did you want us to note about those links?

  3. There doesn’t seem to be many reviews on the book, so I was just trying to include some insights on the benefits and criticisms of YouTube from other sources. I thought it would be nice to link the benefits to another blog post that briefly discusses the business and academic uses of YouTub in order to get BlOrg Theory out there. I just kind of threw the negatives in there to provide balanced, although possibly useless views.

    As far as compromising media, the freedom associated with YouTube can draw advertising and viewership away from television, newsprint, and other media. Also, so many different opinions and idea are displayed on YouTube, that it can sometimes be a more unbiased information source than traditional media.

  4. “The YouTube phenomenon has made all of our lives easier and more entertaining in ways, but is it affecting our cultures and societal norms and values? ”

    I definitely think that YouTube has affected our culture and societal norms and values. I believe that access to information is a good thing but some information can be harmful to certain members of society. Young children can access totally inappropriate videos on YouTube without their parents knowing. When I was younger, my parents used to monitor and wonder about what I was watching on TV, but generally TV programs target its audiences with time slots that children aren’t awake for. YouTube is accessible all day every day and there is little check on content.

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